Made-to-measure systems and services by Marel Poultry

In Arabian and East-African countries, urbanization is growing. It is a great challenge to feed all people in the cities, who have more and more specific demands about the food they eat. This offers great opportunites for local processing plants. “No matter the desired capacity, be it 1,000 or 15,000 broilers per hour, processors can always turn to Marel Poultry for made-to-measure systems and services with just the appropriate level of automation”, says Marel industry sales manager Ernst Kah. 

Trends that Marel Poultry sees in the Middle East and East Africa are among other things a shift from water chilled to air chilled poultry products and the consumer tendency to buy more retail products. Consumers are moving away from the traditional (frozen) whole chicken product. “Looking for convenience, they tend to buy increasingly more cut-up chicken pieces in a tray, ready to cook. Producers can benefit from Marel Poultry’s wide variety of solutions for getting the highest quality products in the highest quality trays, such as MultiHead Weighers, SmartLine Graders and RoboBatchers.”