challenges and opportunities
On June 30, the webinar Poultry Sector in the UAE- Challenges & Opportunities took place, as the 3rd session in a series of webinars taking place this summer, initiated by the Netherlands Embassy.
The lively session that lasted approximately 1 hour, attracted a dedicated audience consisting of 209 persons based in the UAE, GCC and the Netherlands, all active in poultry production (broilers and eggs). Keynote speaker was HE Saeed Al Bahri Salem Al Ameri, Director General of ADAFSA.
The webinar was organized by ADAFSA and The Netherlands Embassy in Riyadh and Dubai in close cooperation with Roots Animal Farming Services, Dutch Poultry Centre and VIV MEA.
During the webinar speakers and panelists elaborated on the many aspects involved in UAE’s goal for doubling their local poultry production. Key topics were: identification and response mechanism to (health) risks, the tension between increasing the volume and quality, food safety and costs control, changing consumer behavior, efficiency driven by integration and automation and usage of water and energy in connection to the local environmental factors.
If you were unable to join, you may view the full session below.
All questions asked by the audience that were not addressed during the webinar, will be forwarded to the speakers and replied to the questioner personally.
Should you have any questions for the speakers after viewing the recording, you may contact them via the links listed by their names below. Some speakers can’t be contacted directly, but you can send in your question via the form below.
H.E. Saeed Al Bahri Salem Al Ameri | Director General of Abu Dhabi Agriculture and Food Safety Authority (ADAFSA)
H.E. Lody Embrechts | Ambassador of the Kingdom of the Netherlands
Dr Mohamed Al Dhaheri | Chairman Roots Animal Farming Services
Mr Erik Smidt | Agricultural Counsellor GCC Embassy of the Kingdom of the Netherlands in Riyadh
Mr Ruwan Berculo | Senior Advisor, Business Development VIV worldwide
H.E. Saeed Al Bahri Salem Al Ameri
Director General | Abu Dhabi Agriculture and Food Safety Authority (ADAFSA)
- Government expertise in sustainable development, food security, agribusiness
- Member of i.e. Emirates Food Security Council, Abu Dhabi Energy Committee
H.E. Lody Embrechts
Ambassador of the Kingdom of the Netherlands to the UAE
Lody Embrechts is the Ambassador of the Kingdom of the Netherlands to the UAE. He previously served as Ambassador to South Korea, North Korea and Malaysia and also worked in Iraq (Coalition Provisional Authority) and Iran. Lody worked as Consul General for the Kingdom of the Netherlands in Dubai and the Northern Emirates from 1999 to 2003 after having worked for two years in the embassy in Abu Dhabi. Lody Embrechts worked for Shell International as Advisor International Government Relations.
He holds a degree in International Business and Tax Law from Leiden University although he initially studied to become a teacher.
DR. Mohamed Al dhaheri
Chairman | Roots Animal Farming Services LLC
Dr. Mohamed Al Dhaheri – Chairman Roots Animal Farming Services Co. An electrical engineer by profession, served AbuDhabi National Oil Company in various duties for 24 years. These assignments covered gas processing, refining and last of which as the CEO of the shipping holly owned company. Since then working for AbuDhabi electricity and water sector and got my DBA on 2016 from The UAE University in major projects management.”
Mr Erik Smidt
Agricultural Counsellor | GCC Embassy of the Kingdom of the Netherlands in Riyadh
Coordinator Dutch Risk Reduction Team (on water issues) and Coordinator Agricultural Counsellors Network at Netherlands Enterprise Agency, The Hague
Agricultural Attaché at Embassy of The Netherlands in Moscow
Unit manager at Netherlands Enterprise Agency, The Hague
Project officer at Netherlands Enterprise Agency, The Hague
Policy officer, Ministry of Economic Affairs, Directorate Foreign Economic Relations, The Hague
Controller, Ministry of Economic Affairs, The Hague
Trainee, Ministry of Transport, Public Works and Watermanagement, The Hague
Education: Groningen University of Applied Sciences, Science of Public Administration
Dr. Suheel Ahmed
CEO & BOARD MEMBER | Arabian Farms Investments LLC
Dr. Suheel Ahmed is the CEO–Holding at Arabian Farms Investments LLC. Strategically leading Arabian Farms Group of companies.
- Arabian Farms Dev Co LLC – Egg Producing company in Dubai
- Arabian Farms Dev LLC – Broiler chicken producing company in Al Ain
- Arabian Farms Dev Co Ltd – Egg Producing company in Al Kharj KSA
Dr. Suheel Ahmed is a Poultry Veterinarian with almost 30 years of hands on experience in almost all the aspects of the Industry ranging from genetics, pure line Breeding, farm/disease Management, processing and further processing apart from business excellence and intelligence.
His regional experience also includes 19 years of strategic contribution to big names such as Al Watania Poultry (KSA), Al Ghurair Poultry (UAE) and the current Arabian Farms Group.
As a strong proponent of local production and poultry industry expert he is an active contributor to the strategic plans around the subjects of food security, food safety and latest food technology in UAE.
Dr. Mohammed Ezzat Elagamy
General Manager | Al-Ajban Chicken
Post graduate studies in poultry nutrition Mansoura Unv.
Master degree in Avian Pathology Zagazig Unv.
Phd Researcher in Avian Pathology Zagazig Unv.
Advanced studies in HACCP & food safety
Poultry management, diagnosis & treatment of poultry diseases at *GD *Academy Netherlands
Member of world poultry science Association
Participant in many of international conferences & Exhibitions all over the world
20 years’ experience in poultry industry
Current Job , General Manager at Al Ajban Poultry LLC / Abu Dhabi UAE
Mr Winfried van de Laar
Poultry Specialist & Corporate Affairs | Vencomatic Group
- Master Degree Poultry Science – WUR
- Over 40 years of experience in poultry
This webinar is presented by and in cooperation with:
Samar Kadri, Senior Policy Advisor, Agriculture & Food, Consulate General of The Kingdom of The Netherlands- Dubai
Karima Faidi, Roots Animal Farming Services
Anneke van Rooijen, Relations Manager, VIV Industry Leaders & Delegations
VIV MEA is postponed to November 22 – 24, 2021
Abu Dhabi National Exhibition Centre
Khaleej Al Arabi Street
Abu Dhabi, U.A.E.
25 - 27 November, 2025
Monday: 10.00 - 18.00
Tuesday: 10.00 - 18.00
Wednesday: 10.00 - 17.00