PRESS RELEASE

VIV MEA 2025 Showcases Global Innovation Through American, French, and Korean Pavilions

Three international pavilions to feature cutting-edge solutions for Middle East’s food security and agricultural advancement

VIV MEA 2025, the region’s premier event for animal protein production and processing, will host three prominent international pavilions featuring the latest innovations from the United States, France, and Korea. Taking place this year at the Abu Dhabi National Exhibition Centre (ADNEC) from November 25-27, the exhibition will bring together global industry leaders to address the Middle East’s critical priorities in food security, sustainability, and agricultural efficiency.

American Pavilion: Supporting Regional Food Security with U.S. Innovation

Backed by the U.S. Commercial Service, the USA Pavilion will unite 20 leading American suppliers and manufacturers under one convenient hub. The pavilion’s collective mission directly supports the Middle East’s priority of advancing food security through reliable, high-quality solutions spanning the entire value chain.

According to Madison Martin, VIV North American Representative at IMEX Management, the USA Pavilion showcases cutting-edge innovations designed to boost efficiency, sustainability, and productivity. From feed ingredients and livestock genetics to poultry production technology, feed processing equipment, and grain storage solutions, visitors will find comprehensive answers to their current challenges.

The American exhibitors are responding to strong regional demand for sustainable and efficient production methods. Featured solutions address key industry trends including improved animal health, optimized feed conversion, and enhanced biosecurity measures. The pavilion brings together both returning suppliers with deep Middle East market knowledge and first-time exhibitors offering breakthrough innovations in animal health, genetics, feed efficiency, and production technology.

French Pavilion: Excellence Across the Agricultural Value Chain

Showcasing French excellence through a comprehensive range of solutions covering farm equipment, breeding, feed, and processing, the pavilion will feature 28 companies, 5 of which are new exhibitors making their debut at VIV MEA 2025.

Anne-Marie Brault, Operational Activities Project Manager at Business France, notes that French innovation addresses critical industry concerns through quality, durability, and forward-thinking solutions. A notable trend among French exhibitors is the integration of natural plant-based solutions in animal feed and health, including phytotherapy and probiotics.

The French Pavilion presents a compelling showcase of breakthrough innovations from France’s leading agricultural technology companies.

Agri Réseaux International launches ARIonline, a unique online platform providing web access to market intelligence across 50+ countries for poultry and livestock markets. Difagri introduces DIFATOX, combining yeast and plants to combat mycotoxins and their long-term effects, while Laboratoires ACI presents AGRICHOC TOTAL, their latest product innovation.

SIPENA offers an innovative source of protected potassium carbonate, specially adapted to limit milk production decrease in cows under heat stress conditions. STI Biotechnologies showcases METALAC Postbiotic, an effective solution for animal health and performance, and Technivet Equine displays phytogenic products with bioresonance approach, featuring essential oils and liquid plant extracts enhanced with electric micro current technology for all species.

These highlighted innovations demonstrate the depth and diversity of French expertise in advancing animal health, nutrition, and sustainable livestock management solutions.

Korean Pavilion: Advanced Animal Health Solutions

Organized by the Korea Animal Health Products Association (KAHPA), the Korean Pavilion will bring together 11 leading Korean manufacturers specializing in animal health products and veterinary solutions. According to Gee-Myung Kim, Team Leader of KAHPA’s Planning Department, the pavilion aims to promote high-quality animal health products to Middle Eastern and African markets while establishing mutually beneficial collaborative partnerships built on proven quality veterinary medicine.

Kim notes that Korean companies have consistently built trust with the Middle Eastern market since 2018, positioning the pavilion as an optimal business platform that provides integrated solutions across the full spectrum of animal health—from prevention through vaccines, to treatment via pharmaceutical preparations, and comprehensive diagnostic capabilities.

The pavilion will address several key industry trends, Kim explains, including strengthening disease prevention and diagnosis through poultry vaccines for conditions such as Newcastle Disease and integrated diagnostic platforms for high-risk animal diseases. Korean exhibitors will also showcase functional formulations designed to enhance livestock productivity by boosting energy metabolism and immunity, responding to the growing demand for improved production efficiency.

Recognizing the unique characteristics of the regional market, Kim emphasizes that the pavilion will offer tailored solutions for a diverse range of animals beyond traditional livestock, including specialized health products for racehorses, camels, and companion animals. The Korean exhibitors bring cutting-edge products backed by advanced biotechnology, rigorous research and development, and a commitment to becoming reliable long-term partners for buyers throughout the region.

A Global Hub for Industry Advancement

The three international pavilions at VIV MEA 2025 represent a unique opportunity for Middle East producers, distributors, and industry professionals to access world-class solutions in one location. Visitors will benefit from direct engagement with global manufacturers, knowledge exchange, and the opportunity to build lasting international partnerships.

Register Now

To explore the latest innovations from the American, French, and Korean pavilions and connect with global industry leaders, register now at www.vivmea.nl

For media inquiries and further information, please contact:
Lida Kokkini – Senior Marketing Manager VNU Europe
lida@vnueurope.com

About VIV worldwide | VIV worldwide is the business network linking professionals from feed to food, offering boundless opportunities to the animal protein supply chain players. VIV worldwide developed with dedication a network through 40 years of experience and interactions with the industry, making it the leading platform for some of the most promising markets of the world. www.viv.net

About VNU Europe | VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly involved in the agrifood sector focusing on the organization of worldwide industry events such as VIV and Horti Agri Next. For more information, visit www.vnueurope.com

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