Promising opportunities in the investment of poultry industry 
between the UAE and The Netherlands

In the welcome address H. E. Lody Embrechts, Ambassador of The Netherlands Embassy of the Kingdom of The Netherlands emphasized that Biosecurity has an impact on all: humans, animals and nature.  During the panel discussion the best Dutch practices on integrated systems will be exchanged between participants from the friendly countries and business partners of the UAE and the Netherlands.

Dr Suheel AHMED, CEO of ARABIAN FARMS INVESTEMENTS foresees a bright future ahead with the growing demand for local production in the UAE. Biosecurity measurements, which will be key during this growth, are being implemented in 3 rings: around the country, around the farm and around the birds. Attention should be given to the use of IT tools and to solutions to adapt the layout of existing production farms. 

Panel discussion (by AVINED, HENDRIX, PASREFORM and VDL/JPE)

Biosecurity on farm level:
A Farm or Hatchery design should keep dirty and clean areas strictly separated.

  • Limit points of contact, work in compartments
  • Incoming and outgoing traffic (feed delivery trucks, other service-related traffic)
  • Lay out design of the houses, preventing dirty exhaust air from entering other buildings.
  • no cross-traffic between the houses with birds from different ages.

    Biosecurity on Equipment level:

    • equipment should be easy to clean and to disinfect, have smooth surfaces
    • avoid topping up fresh feed with old feed in the feeding pans
    • provide clean water and clean drinking lines
    • control air quality and manure removal.

      Biosecurity and HR

      • From the five main causes of contamination (Water, Air, Feed, Equipment, Staff) the staff has the largest influence on the level of Biosecurity.
      • For on-farm guidelines, checks & balances, IEC, the International Egg Committee has a manual online.
      Organized by:

      Supported by:

      Our speakers

      Meet our panel of experts from the U.A.E. and The Netherlands. 

      HE Lody Embrechts
      H.E. Lody Embrechts

      Ambassador of the Kingdom of the Netherlands

      Dr Suheel Ahmed
      Dr Suheel Ahmed

      Investments LLC

      Bouke Hamminga
      Bouke Hamminga
      Director International Sales & Business Development Royal PasReform
      Ben Dellaert
      Ben Dellaert
      Secretary General AVINED

      Arian Groot

      Director Product Management and Business Development Hendrix Genetics

      Brian van Hooff



      Topic: The need to have a common platform to share non confidential information on diseases and act as one team to overcome the common biosecurity challenges.

      Ben DellaertAVINED / International Egg Commission
      Safety network in the Netherlands : Insights on how the safety net is conducted in the Netherlands

      Arian Groot, HENDRIX GENETICS: Member Dutch Poultry Centre and International Egg Commission.
      Healthy birds: Insights from a farming point of view

      Bouke HammingaROYAL PASREFORM: Member Dutch Poultry Centre.
      Clean hatching: Insights on biosecurity proof hatching units 

      Member Dutch Poultry Centre.
      Data and Farming: Insights on hygienic production conditions and automated feed distribution.

      Speaker bio’s

      H.E. Lody Embrechts

      The Ambassador of the Kingdom of the Netherlands to the UAE. He previously served as Ambassador to South Korea, North Korea and Malaysia and also worked in Iraq (Coalition Provisional Authority) and Iran. Lody worked as Consul General for the Kingdom of the Netherlands in Dubai and the Northern Emirates from 1999 to 2003 after having worked for two years in the embassy in Abu Dhabi. Lody Embrechts worked for Shell International as Advisor International Government Relations.

      He holds a degree in International Business and Tax Law from Leiden University although he initially studied to become a teacher.

      Erik Smidt

      Erik Smidt has been working as agriculture counsellor for the Dutch agrifood sector in the Gulfregion since September 2018. He is stationed at he Dutch embassy in Riyadh. He has a lot of experience with the agricultural sector in over 25 countries, including the UAE, Saudi Arabia, Oman, Egypt, Turkey, China, Kazakhstan, Azerbaijan and Russia .

      Between 2012 and 2017 he was agricultural attaché in Moscow. He then set to work as the coordinator of the Dutch Risk Reduction Team. This team is active worldwide in areas where there are (potential) water disasters, such as floods and droughts.

      To be short: agriculture and water are the fields of his expertise. With Dutch companies continuously developing innovations and new technologies, not only in the Netherlands, but across the world in different environmental contexts this makes a perfect combination. In the Gulf region  recently a new campaign was launched Dutch Connection in the Gulf – Uniting Water, Energy, Food’, that offers  citing new opportunities for our cooperation with the UAE. We have been partners with the UAE for many years, and are here to stay.

      Arabian Farms

      Dr. Suheel Ahmed

      Dr. Suheel Ahmed is the CEO–Holding at Arabian Farms Investments LLC. strategically leading Arabian Farms Group of companies.

      • Arabian Farms Dev Co LLC – Egg Producing company in Dubai
      • Arabian Farms Dev LLC – Broiler chicken producing company in Al Ain
      • Arabian Farms Dev Co Ltd – Egg Producing company in Al Kharj KSA

      Dr. Suheel Ahmed is a Poultry Veterinarian with almost 30 years of hands on Experience in almost all the aspects of the Industry ranging from Genetics, Pure line Breeding, Farm/Disease Management, Processing and Further Processing apart from Business Excellence and Intelligence.

      His regional experience also includes 19 years of Strategic contribution to big names such as Al Watania Poultry (KSA), Al Ghurair Poultry (UAE) and the current Arabian Farms Group.

      As a strong proponent of Local Production and Poultry Industry expert he is an active contributor to the Strategic plans around the subjects of Food Security, Food Safety and Latest Food Technology in UAE.

      Ben Dellaert

      Ben Dellaert

      Ben Dellaert (55) is the director of AVINED, OVONED and PLUIMNED. These are the Dutch national organizations for poultry and eggs. These organizations represent the complete production chains for the production of poultry meat and eggs (famers, hatcheries, slaughterhouses, egg packing stations and egg processors).

      In 2015-2017 he served as Chairman of the International Egg Commission (IEC). The IEC is the leading global organization for producers, packers and traders in eggs and egg products with member from all major egg producing countries in the world. Within that organization he is the chairman of the Avian Influenza Global Expert Group, where global scientists and industry meet in order to promote preventive measures against Avian Influenza.

      From 2007 until the end of 2014 he was the general director of the Product Board Poultry and Eggs in the Netherlands. That organization was abolished at the end of 2014.

      In 1989 he graduated at the Agricultural University of Wageningen (Animal Production Science). After that he worked for several organizations in the Dutch agricultural business.

      Arian Groot

      Hendrix Genetics 
      2018 – Present –  Director Product Management and Business Development 
      2008 – 2018 – Director Sales and Marketing 
      2005 – 2007 – Director Marketing 

      Hendrix Poultry Breeders (HPB) 
      2001 – 2005 – Director Sales and Marketing 
      2000 – 2001 – Area Director Europe, China and Oceania 

      1993 – 2000 – R&D, Genetics and Product Development 

      1984 – 1993 – Chief Geneticist and Product Development 

      1978 – 1984 – MSc Animal Breeding, Genetics and Economy 

      Bouke Hamminga

      Director International Sales & Business Development
      Royal Pas Reform, The Netherlands

      Bouke Hamminga has worked in the poultry sector for more than 30 years. Before joining Royal Pas Reform in 2003, Bouke held various positions in the poultry meat and egg industry, including senior positions with Hybro worldwide and the Sada Group in Spain. His experience includes knowledge of breeding and poultry production, as well as processing, further processing and modern retail.

      As Director International Sales & Business Development for Royal Pas Reform, Bouke’s commercial focus is on expanding the Company’s markets in Asia, Central and Latin America, the USA and Africa. His depth of knowledge throughout the poultry production chain and his practical and strategic understanding of the industry on a worldwide scale contribute greatly to his effectiveness in this role.

      Brian van Hooff


      Ruwan Berculo – moderator

      Senior advisor VIV worldwide business development.

      Organized by the Agri Food Department at the Consulat General of the Kingdom of the Netherlands in Dubai in cooperation with VIV MEA.

      Erik Smidt
      Agriculture counsellor for the Dutch agrifood sector in the Gulfregion
      Samar Kadri

      Senior Policy Advisor, Agriculture & Food, Consulate General of The Kingdom of The Netherlands- Dubai

      Anneke van Rooijen
      Relations Manager VIV Industry Leaders & Delegations,
      VIV worldwide
      Arabian Farms