Holland Inspiration Seminar

Sustainable and profitable livestock farming

From history, The Netherlands has been and still is a strong country in innovation in agriculture. It is famous for its knowledge to optimising production methods, among which in livestock farming.

Along with the VIV trade fair, this innovation power is often shared with an international audience through seminars. Again, during the upcoming VIV MEA tradeshow in Abu Dhabi, there will be such an event: the “Holland Inspiration Seminar”.

Initiated by innovation platform “HubOrange” from The Netherlands, this seminar will focus on sustainable, small scale and profitable livestock farming. Seven specialists in various fields will share their knowledge and vision on this theme. Below a summary of the topics they will cover.


Venue: ADNEC
Moderator: Hennie de Haan, team HubOrange
Date: 24 November, 2021
Location: Capital Suite 15
Walk-in: 15:30
Time: 16:00 – 18:00


Dutch DNA: Uniting Water, Food, and Energy

Erik Smidt, Agricultural counsellor for the GCC region of the Dutch Ministry of Agriculture in Riyadh, will kick off and explain the current vision of the Dutch government on circular livestock farming.  The ministry strongly advocates the use of alternative ingredients and by-products from own farms. Hence, this approach is expected to save on expenses while maintaining productivity. Thus, profitable business models are possible, even on a small scale.
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Floating Farm: city based-Transfarmation

Such a circular farm is the “Floating dairy farm”, which is located in the sea harbour of Rotterdam in The Netherlands. Peter van Wingerden of this farm, explains the term “Urbanfarmation”. In other words, tell about the idea of keeping dairy cattle in an urban area and how they manage to run this business profitably. Read more>


Based on the experiences of this floating dairy farm, also a floating egg farm will most likely be built in the near future. A flock of white layers are going to populate this new farm, located adjacent to the dairy farm. Noud Janssen of Kip van Oranje, will dive into the details of this new project.
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Professor Lenny van Erp-van der Kooij of HAS University of Applied Sciences is going to tell about the benefits of Precision Livestock Farming. This includes techniques like robotization and automation. These techniques allow collecting valuable data which are a useful tool to support farm management.
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A clean house pays back: an innovative tool to help you improve cleaning and disinfection

Pathogenic micro-organisms are a permanent cause of illness, immunosuppression and poor performance in broiler production. Royal GD developed VIR-check, a device to easily measure the effectiveness of cleaning and disinfection. VIR-check tests for 5 different viruses at day 6-7 during the growing cycle. Speaker: Mattheus Hekman
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Co-creation with data

In the process towards new circular business models, not all the answers will immediately be there.  However, the innovation power of The Netherlands will eventually lead to solid solutions. Data from various sources will together lead to co-creation and move the livestock sector into new directions. ‘Data-connector’ Erwin Sommen will show some practical examples.

Production efficiency through labor savings in hatchery

The poultry industry faces many challenges and recent ones are to reduce operational labor demands, increase the use of data as an effective management tool, and the continued constraints on the use of antibiotics.  These issues will be discussed during this session that will be conducted by Paul de Schouwer of Innovatec, hatchery automation. Read more>



Based in Deventer, the Netherlands Royal GD owns one of the largest veterinary laboratories in the world and we employ a team of veterinarians, specialists and scientists who execute animal health monitoring, conduct practical research and develop programmes for animal disease prevention and control. To stay ahead in animal health, we invest a lot in knowledge and R&D.

Presentation Precision Livestock Farming

Precision Livestock Farming (PLF) aims for more efficiency and precision in dairy, pig and poultry farming by using data and technology. Lenny van Erp and colleagues work with various sensors and farm data, translating these data into information.


The Netherlands, as a small country, is worldwide leading in agricultural production (2nd producer worldwide after the US). Other countries often look at the Dutch agriculture sector in amazement.
But there’s a darker side to this success story. Phosphates, fine particulates, water quality issues. The answer of The Netherlands to these challenges is circular agriculture – also known as closed-loop agriculture.

The birth of a floating egg farm

It sounds unrealistic: a floating farm in a sea harbour. Yet this is reality already in the harbour of Rotterdam, The Netherlands. Since last year a herd of 35 head dairy cattle are accommodated on a floating platform. Most likely a second farm will be built, adjacent to the cow herd. Laying hens this time will populate a “floating egg farm”.



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